Motivational Letter Writing Guide + Examples for 2024

What Is a Motivational Letter?

A motivational letter, sometimes also called a letter of motivation, is a formal letter that you might have to submit when applying for an educational program or a job. Its goal is to show the hiring manager or admissions officer why you’re the perfect candidate for the position.

Motivational letters are typically submitted alongside your CV or resume. Unlike a cover letter, which gives practical examples of how your skills and experience match the opening, a motivational letter focuses more on your personality, interests, and motivation to apply.

When Do You Need a Motivational Letter?

A motivational letter is usually required when an organization wants to gauge your enthusiasm, cultural fit, and motivations for a particular opportunity.

There are a few situations when you might need to submit a motivational letter, such as:

1. You’re applying for an educational program.
2. You’re applying to work at a non-profit organization or mission-driven company.
3. You’re applying for an internship in a competitive field.
4. You’re applying for a volunteer position at a charity or non-government organization.
5. You’re applying for a grant, fellowship, or some sort of scholarship.

No matter the situation, a motivational letter serves to express your distinct driving forces and convey your enthusiasm for that specific role, program, or opportunity. That’s why, done right, a motivational letter can convince the reader to go through your application in detail.

However, if the specific position doesn’t explicitly require a motivational letter or other written statement, you might be better off learning how to write a cover letter instead. Cover letters can be a great addition to your application and help you stand out from other candidates who are only relying on their resumes.

How to Write a Motivational Letter

Now that you know what a motivational letter is, it’s time to write your own.

Just follow the steps we’ve outlined, and you’ll be done in no time:

#1. Address Your Letter Appropriately

Your motivational letter should include a header with all the necessary contact details.

For starters, this means you should include your contact information, such as your full name, email address, phone number, and any other details that might be necessary for your application.

Additionally, you should include your intended audience’s contact details. Depending on where and what you’re applying for, this might be either a hiring manager or an admissions officer.

To establish a connection with the reader, include a personalized greeting instead of the generic “To Whom It May Concern.” To do that, you have to find out who the hiring manager or admissions officer is.

Start by doing a bit of research. Review the job listing, the program’s official page, or the application instructions. If you can’t find their name there, check the organization’s website and look for a staff directory.

Once you have their name, address your motivational letter professionally. We recommend using an identifier followed by their last name. But if you’re not sure about their title or gender, you can just use their full name, too. For example:

• Dear Mr. Smith,
• Dear Dr. Singh,
• Dear Cameron Smith,

Just avoid informal greetings like "Hey, John!" – your motivational letter is still meant to be a formal document.

#2. Stick to the Program Requirements

Writing a captivating motivational letter is all about showing the hiring manager or admissions officer how you meet the requirements for the position.

To help get the ball rolling as you start drafting your motivational letter, ask yourself: 

• What kind of applicants are usually admitted to the program? 
• How do you fulfill the requirements?

First, you need to know the exact program requirements and explain how your background and strengths align with the outlined criteria.

Comb through the details the organization has provided about the ideal skills, experiences, qualifications, or personal qualities they’re looking for in a candidate. Maybe they want someone proficient in data analysis, or they’re prioritizing candidates who are passionate about the industry.

Just remember –  you don’t have to highlight how you meet all the listed requirements if your application already includes a detailed academic CV. Just identify the top three to five requirements and give concrete examples of how you meet each.

Here’s an example:

#3. Align with Their Values

Your motivational letter should explain what drives you and show the reader how you share their organization’s values.

Take time to thoroughly research the organization, its culture, objectives, and driving forces. Find what resonates with your own beliefs and goals and mention it in your motivational letter.

But don’t just randomly sprinkle keywords into your letter. Instead, thoughtfully use your passion to build a narrative that shows how your values align with the institution’s mission. 

Be sure to give concrete examples. For instance, if the company values sustainability, you might want to share an anecdotal example, such as:

#4. Express Genuine Interest

Above all, your motivational letter should demonstrate that you really want to be there.

That said, there is a fine line between pleading and showing intelligent interest while also selling yourself. Generic statements can come across as insincere and unmotivated. Instead, write about what really attracted you to the opportunity.

Be as specific as possible and express your passion without necessarily begging them for a chance. For example:

• I would love to live in Aberdeen because I’m fascinated by Highlander culture, and I’m excited to dive into the city’s rich cultural heritage and vibrant community dedicated to the arts, music, and preserving Scottish traditions.
• It is my dream to be part of the Environmental Science Master's program because of its cutting-edge research in sustainable energy solutions and marine conservation efforts, which align with my passion for protecting our planet's ecosystems.

Specific examples and details show you've invested time learning about the organization, which helps your genuine passion shine through your motivational letter.

#5. Personalize It

While showcasing how you meet requirements is crucial, don't be afraid to let some of your personality and voice shine through.

Use descriptive adjectives to paint a fuller picture of who you are beyond just your credentials. Are you an endlessly curious, lifelong learner? A creative problem-solver? Passionate about how technological advancements can be used to increase sustainability?

Let your distinct character and values shine through to make your motivational letter more memorable and help differentiate you from other applicants. This can convey important soft skills and give the reader a glimpse of the person behind the qualifications.

Just make sure you’re still presenting a polished bit of personality and keeping it relevant to the opportunity. For example, if you’re applying for an MA in mathematics, don’t mention your passion for historical re-enactment.

#6. Don’t Just Recap Your CV

Using your motivational letter to simply summarize your CV is a wasted opportunity. If the application requires a motivational letter, they’re looking to get to know you beyond the required stats and qualifications. 

The person reading your motivational letter is looking for the context around your motivations, passions, and aspirations. So, instead of just listing credentials, expand on the driving forces behind your experiences and decisions.

If you’re applying for a master's program, for example, mention your relevant undergraduate coursework, but also explain what sparked your interest in this specialization and why this path is personally meaningful. So, if you’re a History undergrad, elaborate on how volunteering at the archaeology museum made you pursue a graduate degree in Museum Studies and Curatorship.

Here’s a practical example of how that might look:

#7. Convey Your Ambitions

Your motivational letter should express your ambitions and aspirations just as much as your relevant achievements. Admissions committees and employers who ask for motivational letters want to clearly understand both your goals and how this opportunity aligns with them.

Share your vision for how you plan to apply the knowledge, essential skills, or experience you'll gain. If it's a job, explain how it will prepare you for further career growth and impact in that field. For an academic program, discuss how you aim to contribute to cutting-edge research or become a leader and mentor.

Don't be afraid to think big - motivated candidates often have big goals of driving innovation, making a difference, or pushing boundaries in their discipline. Just make sure your aspirations are realistic and show that you have a plan and are truly invested in this path for the long term.

Here’s an example of how you can convey your ambitions in your motivational letter:

#8. Don’t Lie

One of the biggest mistakes you could make while writing your motivational letter is lying.

If you write anything remotely false, the reader will likely sense it. When you lie, you’re likely to unconsciously exaggerate your feelings and ideas. If you tell a fake story or inflate your excitement or achievements, you won’t get anywhere.

Your dishonesty is likely to be exposed and severely damage your credibility, leading to an immediate rejection.

Honesty and integrity are essential to writing an effective motivational letter. The goal of this document is to truly reflect who you are, why you’re the best match for this opportunity, and what you hope to achieve.

Don’t worry if you think your life so far just isn’t impressive enough to write a captivating story. No matter where you’re coming from, you can show the reader your unique perspective, personal growth, and unwavering determination to pursue your passions.

#9. Use a Motivational Letter Template

If you want your motivational letter to make a striking first impression, presentation matters.

A basic black-and-white document from a text editor will hardly stand out. Instead, try one of our professionally designed motivational letter templates for an attention-grabbing solution!

Novoresume offers modern, eye-catching templates that can give your motivational letter a polished look. You can even use the resume builder to match your motivational letter to one of our sleek resume templates for a coherent application.

Save precious time on formatting and create a visually flawless application in no time!

How to Structure a Motivational Letter

You’ve got the gist of how to write a motivational letter down, but it’s just as important to know how to structure it.

If your motivational letter is a messy, haphazard series of unrelated paragraphs, it simply won’t make the cut. You need your motivational letter to tell a coherent story, and this is where the structure comes in.

The whole process will probably require a few drafts until you get to the perfect, polished motivational letter. You might have to move around paragraphs or sentences until you have the ideal story that compliments your application, so don’t worry if you don’t get it right the first time.

Let’s look at what each motivational letter looks like and includes:

#1. Contact Details

Start by adding all the relevant contact information at the top of your motivational letter.

Here’s what to include:

• Full Name. Place your first and last name at the top of the page.
• Professional Title. Match your professional title to the specific position you're aiming for. E.g.: if you’re applying for a Ph.D., write “Ph.D. candidate”.
• Email Address. Include a professional and straightforward email address. We recommend sticking to something that combines your first and last name.
• Phone Number. Include your phone number and add the dialing code in front if you’re applying overseas.
• Location. Adding your city and state/country is more than enough.
• Relevant Links. Optionally, you can include links to any relevant websites or social media profiles, such as a portfolio, a blog, a LinkedIn profile, etc.

Then, add the contact information of the admissions officer or hiring manager reading your motivational letter, such as:

• Organization’s Name. Start with the name of the organization to which you're sending your application.
• Recipient’s Name. If possible, find the name of the exact person who's going to be viewing your application, such as the hiring manager or the admissions officer for the department you're interested in. Check the organization’s website to get a head start.
• Recipient’s Title. Always address the reader professionally. For example, if they’re a professor or doctor in their field, use the appropriate identifier.
• Location. Provide the exact address of the organization you’re applying to. Include the city, state, country, and street number, and even specify the building if necessary.

#2. Introduction

Begin your motivational letter with a strong introduction.

The first few sentences need to be attention-grabbing – do this through a short, engaging pitch about yourself and why you are applying.

Here’s what you can include:

• A summary of who you are and what you do.
• Details about what you’re applying for and where.
• A prelude to the bulk of your motivational letter.

Remember - this part only needs to include the general reasons behind your application, since you’ll have the opportunity to make a deep dive later on in the body of your motivational letter.

Let’s look at an example of what your introduction could look like:

#3. Body

The body of your motivational letter is where you get to really sell yourself.

It’s also where the bulk of your text is going to be, so it determines your motivational letter as a whole.

There are two things you should keep in mind when writing this section of your motivational letter: the paragraph structure and the paragraph contents.

Structure

Generally, there are two main paragraph-based structures for your motivational letter.

First is the classic, three-main-paragraph structure, where each paragraph accounts for your introduction, body, and conclusion. If you’re using a storytelling approach for your motivational letter, we recommend sticking to this one.

However, if you want to be more factual and to the point, we recommend trying the seven-paragraph structure. It divides the main body of your motivational letter into smaller paragraphs according to your main points, where each discusses a specific achievement, experience, or aspiration.

Contents

Use the body of your motivational letter to mention the stories behind your achievements, essential skills, and passion for whatever you’re applying for.

This is the right place to be as detailed and factual as possible. Give concrete examples of what motivated you to apply for this position, and show how that directly relates to what the organization is looking for in a candidate.

Here are some sentences you can paraphrase and use to help you write the body of your motivational letter:

• My passion for [field] started when [experience]. 
• I want to [join this organization] because [motivation]. 
• I have been part of [relevant organization or field] for [amount of time]. It’s the best thing for me because [reason].
• I remember once when I [experience], which made me realize that I [gained interest in the specific field].
• [Organization or program] resonates with me because [specific reason].
• What distinguishes me from my peers is [something you’re proud of].

Let’s look at a brief example of how this is put into practice.

#4. Conclusion

After finishing the body of your motivational letter, it’s time to wrap it up and send it in.

Use this section to briefly summarize your main points and remind the reader why you’d be a great fit for the organization or program you’re interested in.

Then, mention your overarching career goal and how that aligns with their organization’s mission.

Finally, thank the reader for their time and sign off on your motivational letter. Here’s an example:

How to Format a Motivational Letter

Always review your motivation letter carefully and stick to any stated requirements or guidelines for your application.

Organizations will sometimes include formatting specifications, like word count or page limits, or even questions they want you to answer in your motivational letter.

If you’re writing a motivational letter for an academic program, you can usually find this information on the admissions requirements webpage or within the provided application materials. 

For job applications, these details are usually listed on the job ad or in the company's job application portal.

Always follow these rules exactly as stated. Going off script could get your application immediately rejected since it shows you’re either not attentive or you’re not taking the opportunity seriously.

If, on the other hand, there aren’t any guidelines for your motivational letter, we recommend you follow these tips:

1. Keep your motivational letter one page long.
2. Use a clear structure with concise paragraphs to make your letter easy to skim.
3. Choose a professional font like Lora or Roboto and make sure it’s sized 11-12 pt.
4. Set your page margins to one inch on all sides so your page doesn’t look too cluttered or too empty.
5. Include the date you wrote your motivational letter for an extra professional touch.
6. Use powerful words and action verbs (“designed” and “conceptualized”) instead of cliched phrases (“helped with” and “managed”).
7. Smoothly connect your thoughts through transition words.
8. Proofread carefully for any spelling or grammatical errors.
9. Include a professional closing line like "Sincerely" at the end of your text.
10. Print your motivational letter out and sign it, or send it as a PDF to preserve your formatting.

Motivational Letter Example

Let’s look at an example of a great motivational letter for a Ph.D. program at Harvard University and go through just what this candidate does right:

The candidate’s letter to Harvard University’s Department of Political Science starts by addressing the person in charge of admissions for the Ph.D. program they’re interested in.

The general requirements for the Political Science program are:

• Being research inclined
• Having a demonstrated passion for politics
• Showing above-average performance during undergraduate studies 

The values of the university they’re applying to are integrity, education, respect, and accountability.

The candidate’s motivational letter is neatly divided into a total of five paragraphs, of which three make up the body of the text.

Here’s how they highlight their motivation:

• They know the history of the university and share the same values.
• They’re genuinely excited and passionate about the program and the school.
• They show what their qualifications are and how they’ll be a great fit for the program.
• They explain what they hope to achieve if they get the opportunity to study at Harvard.

Essentially, the candidate has listed all their qualifications through a personal story. After reading this letter, the admissions officer will feel like they know the candidate adequately, especially since they have communicated who they are by highlighting how they match everything the Ph.D. program is looking for in an applicant.

Key Takeaways

You’ve made it to the end of our guide!

Now, you know everything there is to know about motivational letters. We’re confident you’re a shoo-in for that position you have your sights set on!

But before we go, let’s quickly sum up what we’ve covered so far:

• A motivational letter is a formal document that’s usually required when applying for university admissions, a non-profit organization, or a volunteer position.
• Motivational letters are different from cover letters since they focus more on your interests, passions, and ambitions than on your skills and achievements.
• Generally, there are two ways to structure your motivational letter, depending on whether you want to tell a story or factually go through all the points that make you an ideal candidate.
• The introduction of your motivational letter should be brief and immediately grab the reader’s attention. Use it to tell them who you are and why you’re interested in applying for the specific opportunity.
• Always do your research on the specific program or organization. This can help you show genuine interest and convey your aspirations for the future in this field.
• Make your motivational letter stand out by using one of Novorésumé’s templates and giving the admissions officer or hiring manager a gorgeous first impression.